Katherine Gustafson

SaaS businesses stereotypically pursue rapid growth. The dream seems to go like this: Jump out of the gate, sprint toward some venture capital funding, get a massive cash infusion to launch into the stratosphere, pull in massive revenue numbers, impress everyone, and crescendo in an exit that makes you a millionaire. But what if this race-to-the-finish isn’t your dream?

“Now it feels like pretty standard operating procedure for the best brands that have the best relationship with their communities.” This shift has a large influence on the question of when you should hire an in-house designer versus a contractor to do your branding design.

Published in "Bloomberg Law® Special Report: The Latest Developments in Cross-Border Transactions," June 2019

There’s plenty of money available for new transactions, even as various global forces affect the cross-border M&A landscape. These include national security concerns focused on Chinese investment, uncertainties about Brexit and slow growth in Europe, and the volatility stemming from a potential trade war or government shutdown in the U.S.

Food brands tend to find a comfortable fit between brand identity and Twitter as a marketing platform. Their values and perspectives usually align well with the casual, social nature of Twitter, and the audience is open to discovery and eager to talk about food. There are 800,000 tweets per day about dining, per Twitter. Eating and socializing, after all, go together like peas and carrots.

The latest trends for the sustainable home's heart.

While many borrowers with lesser credit must choose their lender based on costs alone, good credit will give you access to a variety of quality products so that you can be more discerning about how you pick. Check out the lenders’ approaches, their speed and flexibility, the fine print and the quality of customer service. You can find a borrowing process that works best for you.

This is the first of a series of articles that we’re writing about branding for startups.
When designer Ryan Hubbard joined Intercom, a SaaS unicorn that makes customer engagement tools, he knew that he would be working at the forefront of brand design.

A fascinating exploration of America's food innovators, that gives us hopeful alternatives to the industrial food system described in works like Michael Pollan's bestselling Omnivore's Dilemma
Change Comes to Dinner takes readers into the farms, markets, organizations, businesses and institutions across America that are pushing for a more sustainable food system in America.
Gustafson introduces food visionaries like Mark Lilly, who turned a school bus into a locally-sourced grocery store in R...

This report, a collaboration between Skift and the Singapore Tourism Board, discusses how travel is shifting toward emphasizing meaning, purpose, and personal fulfillment.

This is part of a series we’re writing about branding for startups. Basecamp, maker of project management and team communications software, is a company that does things differently...

My article "New Opioid Legislation Is Encouraging, but Limited" appeared in Bloomberg Law Special Report, A Look Ahead at Federal Regulation in January 2019. This report examines how a divided government will influence regulatory changes in key areas—from labor and employment issues to the opioid epidemic and beyond.

Personal loans can be used for a vast array of purposes, from doing home repairs, to consolidating credit cards, to buying a vehicle.While it’s true that personal loans can fund a variety of things, taking on this kind of debt is not always the wisest choice.

The top 10 reasons to consider a master of science in public health

For women in solar energy, progress and a ways to go.

Bankruptcy rates are increasing in the U.S., especially in southeastern states and among the elderly. Here are eight ways to come back to financial health after the worst happens.