Katherine Gustafson

Becoming an industry disruptor can help you get ahead in a competitive marketplace by giving customers what they really want.

A new WWF report illustrates the negative impact of the shipping industry on the marine environment. The Arctic is noted as an area of tremendous concern, given the increasing number of ships traveling through that region—a direct result of climate change. Read the report.

“Now it feels like pretty standard operating procedure for the best brands that have the best relationship with their communities.” This shift has a large influence on the question of when you should hire an in-house designer versus a contractor to do your branding design.

How restoring the forests of Mauna Kea is essential to the continued survival of Hawaiian songbirds

A fascinating exploration of America's food innovators, that gives us hopeful alternatives to the industrial food system described in works like Michael Pollan's bestselling Omnivore's Dilemma
Change Comes to Dinner takes readers into the farms, markets, organizations, businesses and institutions across America that are pushing for a more sustainable food system in America.
Gustafson introduces food visionaries like Mark Lilly, who turned a school bus into a locally-sourced grocery store in R...

There's a slowly growing sensibility that women can be successful in construction and should be encouraged to explore this career path.

This report, a collaboration between Skift and the Singapore Tourism Board, discusses how travel is shifting toward emphasizing meaning, purpose, and personal fulfillment.

Your gross income is the amount of money you bring in before Uncle Sam takes any of it. And your adjusted gross income (AGI) is that amount… after some adjustments.

In this article, we’ll explain just what those adjustments are and how to make them, along with whether you’re allowed to just bury your head in the sand like an ostrich until April 15th passes.

It can be very useful to compare groups of customers in assessing your company’s progress. As you analyze how various groups behave during a standard time period, you can pick out patterns and use that information to better identify problems, satisfy customers’ needs, and design engagement strategies.

Published in "Bloomberg Law® Special Report: The Latest Developments in Cross-Border Transactions," June 2019

There’s plenty of money available for new transactions, even as various global forces affect the cross-border M&A landscape. These include national security concerns focused on Chinese investment, uncertainties about Brexit and slow growth in Europe, and the volatility stemming from a potential trade war or government shutdown in the U.S.

Savvy portfolio managers never stop eyeing the horizon for potential trouble - March 2019 - page 36

Managing inventory can be a major challenge for many businesses, from manufacturers that maintain warehouses of raw materials to retailers that stock products ready for shipment. If managed effectively, inventory should be ready in optimal quantities right when your business needs it.

Like the Canada lynx, the ocelot is uniquely habitat-specialized and in dire need of a robust and connected forest home. American Forests and its partners are working aggressively to restore and maintain habitats that will nourish these two cats for generations to come.

Small businesses have numerous funding options, but some of the most conventional ones—like bank loans and lines of credit—aren't always available or desirable. Alternative funding options can give businesses in growth mode access to capital when they need it most.