Katherine Gustafson

The $80 billion U.S. wedding market is poised for a great transformation. In a consumer landscape increasingly defined by customization, those getting married today want to create unique events that express their individuality. This shifting consumer behavior presents a promising opportunity for hotels and special event venues. But are they ready to capitalize on it?

There's a slowly growing sensibility that women can be successful in construction and should be encouraged to explore this career path.

Savvy portfolio managers never stop eyeing the horizon for potential trouble - March 2019 - page 36

“Now it feels like pretty standard operating procedure for the best brands that have the best relationship with their communities.” This shift has a large influence on the question of when you should hire an in-house designer versus a contractor to do your branding design.

A fascinating exploration of America's food innovators, that gives us hopeful alternatives to the industrial food system described in works like Michael Pollan's bestselling Omnivore's Dilemma
Change Comes to Dinner takes readers into the farms, markets, organizations, businesses and institutions across America that are pushing for a more sustainable food system in America.
Gustafson introduces food visionaries like Mark Lilly, who turned a school bus into a locally-sourced grocery store in R...

Small businesses have numerous funding options, but some of the most conventional ones—like bank loans and lines of credit—aren't always available or desirable. Alternative funding options can give businesses in growth mode access to capital when they need it most.

Financial planning may sound intimidating—there’s a lot to cover, after all, including budgeting, retirement planning, and debt management. But it isn’t just a subject for money experts; anyone can get a firm grasp of all the concepts involved. This guide will give you insight into how to design your financial life for maximum sustainability.

The construction industry has traditionally not had an easy time recruiting and retaining workers that are women, young people, and white-collar professionals. But, new technologies that are proliferating in the construction and engineering industries have the power to change that.

SaaS businesses stereotypically pursue rapid growth. The dream seems to go like this: Jump out of the gate, sprint toward some venture capital funding, get a massive cash infusion to launch into the stratosphere, pull in massive revenue numbers, impress everyone, and crescendo in an exit that makes you a millionaire. But what if this race-to-the-finish isn’t your dream?

Published in "Bloomberg Law® Special Report: The Latest Developments in Cross-Border Transactions," June 2019

There’s plenty of money available for new transactions, even as various global forces affect the cross-border M&A landscape. These include national security concerns focused on Chinese investment, uncertainties about Brexit and slow growth in Europe, and the volatility stemming from a potential trade war or government shutdown in the U.S.

Food brands tend to find a comfortable fit between brand identity and Twitter as a marketing platform. Their values and perspectives usually align well with the casual, social nature of Twitter, and the audience is open to discovery and eager to talk about food. There are 800,000 tweets per day about dining, per Twitter. Eating and socializing, after all, go together like peas and carrots.

You may have heard that to succeed in business you need a strong brand identity, but there's a lot of confusion about what that really means.

The latest trends for the sustainable home's heart.

While many borrowers with lesser credit must choose their lender based on costs alone, good credit will give you access to a variety of quality products so that you can be more discerning about how you pick. Check out the lenders’ approaches, their speed and flexibility, the fine print and the quality of customer service. You can find a borrowing process that works best for you.

This is the first of a series of articles that we’re writing about branding for startups.
When designer Ryan Hubbard joined Intercom, a SaaS unicorn that makes customer engagement tools, he knew that he would be working at the forefront of brand design.